Sheikha Shamma launches new platform to advance climate action through storytelling

Sheikh Khalifa, granddaughter of the late UAE president, has launched a platform aimed at promoting accessible reporting and awareness of climate action.

Climate Tribe, a new social enterprise based in the United Arab Emirates, inspires climate action through storytelling, community engagement and collaboration.

This platform will be used to highlight the achievements of change-makers, innovators and philanthropists from around the world and encourage the UAE community.

It will also highlight sustainability practices, environmental heritage and natural wonders of the Middle East.

Sheikha Shamma bint Sultan made the announcement Friday at an event held in New York City to coincide with the United Nations General Assembly and New York City Climate Week 2023.

“Over the past few years, we have heard countless stories of people who are making an incredible impact on their communities, but many of these stories remain untold,” said Sheikha. Shamma said.

“Our goal at The Climate Tribe is to create a digital and physical space where we can not only share these journeys authentically and organically, but also inspire others to follow.

The Climate Tribe combines visuals, audio and editorial. We offer content on 14 key themes, from alternative energy and the circular economy to green materials and diversity and inclusion.

The final plan is expected to be announced in early 2024. The aim is to build a creative center in Abu Dhabi that will be a gathering place for people to learn about and contribute to climate protection.

The initiative begins next week with the first group project, an interactive workshop series on ecological living.

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Content editor at MetBeat Weather. She graduated in English from Calicut University, and holds a Diploma in Electronics and Communication from Thiruvananthapuram Press Club and master of communication and journalism (MCJ) from Bharatiyar University with four years of experience in print and online media.

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